Malicious Marketing
Malicious marketing is defined as any activity by which an organisation attempts to obtain personal information or money through deceptive or false advertising. It can take the form of emails that contain misleading information, phishing websites, telephone calls involving false promises or even direct mailings that contain files or documents that contain viruses or other malicious software.
Malicious marketing is becoming increasingly prevalent due to the fact that the internet is now a major source of information and communication. It is important to be aware of the tactics used by malicious marketers as they can be used to gain access to personal information and money, which can then be used for a variety of nefarious purposes.
The most common form of malicious marketing involves the use of phishing websites. These websites usually mimic legitimate websites in order to lure people into providing personal information or money. For example, a phishing website might appear to be a familiar online shopping site but actually be used to collect credit card numbers or other sensitive information. The unsuspecting victim would then be fooled into providing their information, leading to identity theft or other fraudulent activities.
In addition to phishing websites, malicious marketers may also use email and telephone calls to obtain personal information or money. Emails may contain a fake offer or prize with the intention of getting people to provide personal information or credit card numbers. Telephone calls may also be used in this way, with the caller fabricating a story and asking for money in return for some type of “service” or “guarantee”.
Another form of malicious marketing involves direct mailings. In this case, recipients are sent sinister looking documents or files containing viruses or other malicious software. Victims may be enticed to open and download the file, thus allowing the software to take control of their computer and personal information.
Malicious marketing activities can have serious consequences for both individuals and organisations. It is therefore important for people to be aware of the dangers and to be wary of any emails, websites or phone calls that seem suspicious. In addition, any suspicious emails, websites or phone calls should be reported to the relevant authorities who can then take action.
Individuals should also be aware of their own online security. Basic measures such as using a secure password, changing passwords regularly, and not providing personal information where not necessary can go a long way towards reducing the risk of malicious marketing activities. Finally, organisations should ensure that their systems are regularly updated and patched in order to prevent malicious actors from gaining access to their networks.