What is Likert Scale?
Likert Scale is a type of questionnaire that is used to measure the attitude or opinion of respondents. It was developed by Rensis Likert in 1932 and is one of the most commonly used and simple techniques used in surveys.
The Likert Scale consists of a series of statements that are put in front of the respondent. Each statement needs to be answered on a five or seven point scale. The scores on the scale range from strongly agree to strongly disagree and show how strongly the respondent feels about the statement presented.
The statements used in Likert Scale are generally designed to measure a respondent’s attitude about a particular topic or issue. The statements must be precise, to the point and should be phrased in such a way that the respondents can clearly understand and relate to it.
The results of the Likert Scale survey can be used to analyze the respondent’s attitude and opinion on the issue under discussion. It can also help to understand what motivates the respondent and their overall view on the issue.
The Likert Scale is one of the most widely used and reliable survey methods available. It has been used in a wide range of research studies and remains one of the most effective tools for measuring attitude and opinion.
The Likert Scale has provided invaluable feedback and insight for a variety of research projects and organizations. From helping companies assess customer satisfaction to medical researchers looking at the effects of a particular medication, the Likert Scale has proven to be an invaluable tool in gathering reliable data.
When used in surveys, the Likert Scale can be tailored to the specific issue being studied. Additionally, the scale can provided more information and accuracy than other survey methods such as open-ended questions or focus groups.
Despite its advantages, the Likert Scale still has a few drawbacks. Since the responses are measured on a numerical scale, it can be difficult to interpret the nuances of the data. Additionally, the respondents may not answer the questions accurately due to the pressure of the statement presented.
Overall, the Likert Scale is a reliable, accurate and simple way to measure respondents’ attitudes and opinions. The scale can provide a better understanding of how individuals feel about a particular topic or issue and will allow researchers to draw more accurate conclusions from their surveys.
