,文章题目:Milgram-Rokeach Model
Milgram-Rokeach Model
The Milgram-Rokeach Model is a set of descriptive cognitive theory models which suggest how information gets processed in the brain. It is based on two distinct perspectives, the Milgram perspective, which emphasizes how networks of concepts become activated following initial stimulus given in the environment and the Rokeach perspective, which emphasizes how personal values, belief systems, and goals tend to shape a persons behavior. The Milgram-Rokeach Model is widely accepted in cognitive neuroscience, psychotherapy and social psychology.
The Milgram side of the model suggests that when a person is exposed to an initial stimulus, such as an advertisement, their brain begins to construct a network of concepts related to the initial stimulus. These concepts then become the items in the context of which individuals, as well as environment, can be evaluated and judged. This is known as the Semantic Network.
The Rokeach Model attempts to explain why people process information in this way. Rokeachs model suggests that individuals have personal values, belief systems and goals that influence the way they interpret information. Where Milgrams theory looked at how things were processed by the brain, Rokeachs theory explains why the information was processed in this particular way. People evaluate their environment, and the value of the items that they are exposed to, based on these personal values, beliefs, and goals.
The Milgram-Rokeach Model provides a comprehensive approach to understanding how and why people process information in the way they do. Research has shown that this model can be applied to a variety of areas such as understanding how individuals come to adopt an attitude, how people form impressions of others, how information is processed for decision making, and even to understand why voting patterns vary between countries and time periods.
The Milgram-Rokeach Model has been used to provide a better understanding of why people buy and consume certain products, how people form their opinions on various topics, and how people interpret and understand the world around them. By mapping out the psychological processes which drive people’s decisions and behaviour, the Milgram-Rokeach Model is a critical tool for understanding how people make decisions and behave in the world.
In conclusion, the Milgram-Rokeach Model is an important cognitive theory which provides insights into how people process and understand the world around them. By understanding how the brain receives, processes and synthesizes information, individuals and companies can better understand how to influence consumer behaviour and decision-making processes. This model is critical for providing us with a framework to understand why consumer tendencies and behaviours may vary across different contexts, and in turn, to better inform our strategies for influencing consumer behaviour.