Attitude Measurement Scale
The Attitude Measurement Scale (AMS) is a tool designed to measure attitude in a variety of settings. It is designed to measure various aspects of attitude such as motivational drive, cognition, and emotions associated with a specific situation. The AMS is an effective tool for measuring changes in attitude over time and is a highly reliable and valid tool for attitude assessment.
The AMS consists of 35 items, each measuring an attitude variable. Each variable is measured across five response scales. Every variable includes the same five-point rating scale, which includes the following anchors; strongly disagree, disagree, neutral, agree, and strongly agree. The response is recorded using a five-point Likert-scale, ranging from one (strongly disagree) to five (strongly agree).
The AMS has seven subscales that measure attitude toward a particular situation, such as attitude toward a job, product, or service. Each subscale is designed to measure a specific aspect of attitude, such as motivational drive, emotion, or cognitive orientation. Each subscale is further divided into two or three items, and each item is designed to measure a different aspect of the overall attitude.
The subscales of the AMS measure the following attitude components: 1) responsibility, 2) work quality, 3) concern, 4) enjoyment of work, 5) job satisfaction, 6) motivation, and 7) overall attitude. Each component is measured on a scale from 1 to 5, with 1 being the lowest and 5 being the highest level. The overall attitude score can be determined by combining the scores from each of the subscales.
The AMS offers numerous advantages over other attitude measurement scales. It is cost-effective, as it provides a comprehensive assessment of attitude in a minimum amount of time. It is also easy to interpret, as the items are clear and straightforward. Furthermore, the scale is highly reliable and valid, meaning that the results can be trusted.
Overall, the Attitude Measurement Scale is a useful tool to assess attitude in various settings. It offers a comprehensive assessment of attitudes across multiple components, enabling researchers and managers to identify potential areas where attitudes can be improved. The AMS is an effective way to measure and monitor attitude changes over time, making it a valuable tool for psychologists and managers alike.
