Apple is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is best known for the iPhone, the iPad, the Macbook and iPod.
The company was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apples current CEO, Tim Cook, was appointed in August 2011. In March 2020, Steve Jobs was inducted into the California Hall of Fame.
Apple is the worlds most valuable company in terms of market capitalization, and has the largest revenue of any tech company. The company is also the largest publicly-traded corporation in the world, with an average revenue of $69.15 billion in 2018. It is also one of the most profitable companies in the world, with profits of over $37.2 billion in 2018.
Apple produces one of the most popular and successful ranges of consumer electronics and software in the world. The companys most popular products include the iPhone, iPad, iMac, iPod, and Apple TV. Software products include the macOS, iOS, watchOS, tvOS, and iTunes. The company also offers a host of other services such as Apple Music, Apple Pay, AppleCare and iCloud.
Apple has achieved great success in the consumer electronics industry, and it has been able to maintain its leading position in the industry despite fierce competition from rival companies such as Samsung and Microsoft. The companys success is attributed to its innovative design and product quality, as well as its reliable customer service and marketing. Apple is also known for its responsiveness to customer needs, as well as its commitment to customer satisfaction.
The company also has strong financial performance. Apples gross margin for FY2018 was 38.4%, and its operating margin for the same period was 21.2%. The financial performance of Apple has been consistently strong, with total net sales increasing from $58.6 billion in 2011 to $264.6 billion in 2018.
Apple is a leader in product innovation, with new and exciting products being launched every year. The company is always investigating new product possibilities, such as wearable technology, artificial intelligence, and virtual reality.
The Apple brand is perhaps the most recognizable in the world, and it has been consistently ranked as one of the most valuable brands in the world. The Apple brand is associated with quality, reliability, and innovation, and these core values continue to drive the companys success.
Overall, Apple is one of the worlds most successful consumer electronics and software companies, with a solid financial performance, an iconic brand, and innovative products and services. The company is a leader in product innovation, and its focus on customer satisfaction has allowed it to remain one of the most valuable tech companies in the world.
