Hooks and Eyes Management
Hooks and eyes management is fundamental to the success of any retail transaction. It is the cornerstone of customer service and is commonly used to ensure that all customers are provided with an accurate, professional and knowledgeable service. Hooks and eyes management involves the use of two or more hooks and eyes which are external to the item being purchased, such as clothing, bags or shoes.
Hooks and eyes are often used to communicate the value, price and other key characteristics of the item, such as colour and size, to the customer. Effective hooks and eye management can greatly improve customer satisfaction and increase customer loyalty.
Hooks and Eyes Management includes:
1. Understanding the customers needs: Before the process of buying or selling begins, it is important to understand the customers individual needs and preferences, such as the type of item, size, colour, quality, etc. This knowledge must be reflected in the pricing and presentation of the items.
2. Assessing the item: Assessing the item to be purchased involves recognizing any qualities that may require further attention or consideration, such as damage, wear, stains, or any other imperfections. Identifying these factors can help to inform decisions about pricing, returns, and more.
3. Setting a price and creating the item tag: Once the item is assessed, the price can be set. The tag for the item should state the price, describe the item and provide additional information, such as colour, size and quality.
4. Displaying the item: Displaying the item so that it can be seen clearly by the customer is important. This can be done by placing the item into a clear bag or box, by folding it neatly, or by using a mannequin.
5. Providing customer service: Providing customer service is an important aspect of hooks and eyes management. This includes answering any questions the customer may have and providing assistance with the item.
Hooks and eyes management can be an extremely useful, yet often overlooked, tool for retail stores. It is important for stores to understand, assess, price and display items correctly to ensure customer satisfaction and loyalty. In addition, providing excellent customer service is critical to increasing customer loyalty. Properly implemented hooks and eyes management can help to create a positive experience for customers and increase a stores success.
