Island Display
An island display is one of the best ways to maximize sales and draw attention to products. In retail stores, island displays are typically created as temporary sales displays or as centerpieces to pique shoppers’ interest and draw them into buying. Island displays are often used to showcase new products and services, to introduce customers to seasonal sales, or to promote and merchandise a particular item or brand.
Island displays are usually placed in highly visible areas such as near the entrance or checkout counter, or at intersections in a retail store. When placed correctly, they offer a great opportunity to captivate and engage customers, and lead them to more merchandise items. Island displays have the added benefit of allowing customers to view and interact with the product, creating a stronger connection between the customer and the merchandise.
Island displays can be highly creative and imaginative, and utilization of all types of materials is encouraged. Popular materials used for an island display are mannequins, display tables, shelving units, video displays, and lighted signs. Many stores are utilizing multimedia and video displays in order to attract customers. Video displays can be used in the center of an island display to draw attention and stimulate impulse buying, and can be used to promote a variety of items.
Customers should also be able to approach and inspect the products and feel comfortable. Customers should not feel crowded or hurried when viewing and selecting products. You should make sure customers have space to move freely around the island display, and that store personnel are available and knowledgeable to answer questions and help customers.
Island displays can be highly successful if done correctly. With careful planning and the right materials, island displays can increase sales, draw attention to those items, and help to create more customer interaction. Through creative displays, customers are more likely to purchase more items, and this leads to increased profits. Island displays should be used to promote and merchandise as much merchandise as possible, creating an eye-catching and enjoyable shopping experience.
