Introduction
Founded in 1988, Lenovo Group, formerly known as Legend Group, is one of Chinas leading enterprises in the computer and IT industry. Headquartered in Beijing, it has become one of the worlds leading PC makers and has the worlds fourth largest market share in the personal computer market.
Overview
Lenovo Group is devoted to continuously develop and increase the competences of PC products, in the aspects of services, software, and reliable technology associated with PCs and other products. It is dedicated to build an extensive international distribution, to construct e-commerce platform, to provide clients with specialized personalized services as well, to create an ecosystem that consists of mutual ties between Lenovo and its partners together with multi brand stores, individual sellers, and agents all around the world.
In the face of the enormous challenge of global economic crisis in 2008, Lenovo Group has adopted a strategy of aggressive growth and increased its investment rate at infrastructure information, among other new initiatives. It has invested in the newly built cultural, media and technology sectors and established relationships with operators linked to both the internet and mobile in order to improve services and broaden the company’s revenue sources and profit margins.
Key Achievements
Lenovo Group has achieved a series of key accomplishments since its inception. In 2002, Lenovo acquired the Chinese PC business and brand of IBM, thus becoming the first Chinese IT giant to successfully complete a cross-national M&A. In 2005, Lenovo was listed on the Hong Kong Stock Exchange, making it the first Chinese PC maker to be traded in the global capital market. In 2008, the Company becomes China’s first PC maker to be selected as a supplier for the Beijing Summer Olympics. The same year, it also launched the world’s first dual platform (Intel & AMD) mobile work station, the ThinkPad W700. In 2012, Lenovo Group became the world’s largest PC manufacturer.
Conclusions
Lenovo Group has continuously increased its presence in the global market and gained recognition of being an international brand. Its experience and success presents an inspiring example of how a Chinese enterprise can succeed in an international business environment while connecting globally and responding to the needs of the local markets. With its continuous effort in continually perfecting products and services, the company is making an impact in the global IT market and showing potential of becoming a global leader in the industry.
