Dongfeng Motor Corporation Limited
Dongfeng Motor Corporation Limited (Chinese: 东风汽车股份有限公司) is a major Chinese automobile manufacturing company. Founded in 1969, Dongfeng Motor Corporation has grown to become one of the largest automotive companies in the nation. Along with their brands, Dongfeng also produces a variety of passenger cars, light commercial vehicles, SUV’s, MPV’s, micro-mini vans, buses, and emergency vehicles. The company distributes its products globally, with over 1000 dealers in more than 40 countries.
Dongfeng serves as an international leader in automotive technology, design, and production. The company operates several state-of-the-art production facilities and research and development centers across China and the globe. Dongfeng is highly involved in new energy and fuel-efficient technologies, such as hybrid, electric and plug-in electric vehicles. The company has also led research in new-age automotive technologies, such as autonomous driving, vehicle-to-infrastructure communication, and even has a production facility for developing hydrogen fuel cell technology for future vehicles.
Some of the major automotive brands that Dongfeng produces include Venucia, Renault, Travita Motors, JAC and Dongfeng. Venucia is the company’s own brand and has grown to be one of the most successful domestic Chinese car brands. Renault, although technically a joint-venture between Dongfeng and the French automaker Renault, is sold as a fully Chinese-branded lineup of vehicles.
In addition to those major brands, Dongfeng is also involved with numerous joint-ventures and partnerships to create next-generation technologies. The company owns around 32% stake in PSA Peugeot Citroën and has a double-digit whole in Karsan, a Turkish automobile manufacturer. The company also has a 40% stake in the NCR Corporation, a global leader in ATM and banking services.
Over its 50 yearlong history, Dongfeng has produced over 350 different models of automotive offerings. The company has been praised for its unique contributions to emerging markets in China, where it was one of the first to adopt advanced technologies. Its advancements in electric and hybrid-powered vehicles even earned it the “Platinum Award” from the Chinese government for trimming harmful emissions.
In the future, Dongfeng is looking to strike further international collaborations with subsidiaries in the United States, Europe, and other parts of Asia. The company is also looking to gain recognition for its cutting-edge technologies and production capabilities, providing quality, affordable and eco-friendly products to people all across the planet.
