Introduction
Shanghai ShengdiYa Steel Co., Ltd. (SYE) is one of the leading enterprises in the Chinese steel industry, and one of the few companies to ever receive the certification of national high-tech enterprises. Founded in 2015, the company is located in South Pudong along the Huangpu River. SYE has developed and produced a variety of special steel products such as spring steel, alloy steel, bearing steel, cold drawn and hot rolled steel, laser cutting steel, die steel, and high-performance steel. The company also provides related services, such as comprehensive materials development services, steel cutting services, heat treatment services, and other technical consultation services.
SYE is committed to becoming a leading supplier of special steel products and services in the international market, offering sustainable high-quality products and services tailored to meet customer requirements. With the expansion of international market and customer needs, the company has integrated its own production and sales network into the global supply chain. By leveraging its high-performance and solid organizational structure, SYE is able to deliver a wide range of steel products and services to both domestic and international markets.
Business strategy
The company has adopted a three-pronged business strategy in order to meet the changing demands of the global steel market:
1. Utilizing its own scientific research team and sophisticated technology, SYE is developing a wide range of new products to meet the demands of the market. Through its independent technical research and development, advanced processing equipment, and strict requirements for quality management, the company has produced a series of products that meet ISO international standards.
2. SYE has established partnerships with several leading companies in the steel industry, allowing for a rapid expansion in both production and sales. With a focus on quality management, the company has developed stable cooperation relationships with many internationally renowned companies.
3. In order to increase its competitive edge in the global steel market, SYE is actively pursuing mergers and acquisitions with other companies in the industry. By increasing its production capacity, the company is able to respond to the sudden changes in customer demand.
Results
The successful implementation of SYE’s business strategy has yielded impressive results. The company has become one of the most competitive enterprises in the Chinese steel industry and has achieved a steady increase in sales. In 2020, SYE’s sales revenue increased by 20%, and the company is expected to continue to grow in 2021.
Conclusion
SYE has become one of the leading enterprises in the Chinese steel industry by following a strategic business plan and focusing on customer experience. The company is invested in the development of high-quality products and services that can meet customer requirements. The strong sales growth in the past few years is a testament to the success of SYE’s business strategy. As the global steel market continues to expand, the company is sure to maintain its competitive position in the international market.
