Colours have been used by humanity to express emotion and thought for centuries. From the subtle shades of past Crayola crayons to todays Pantone palettes, the power of colour is undeniable. Colours can bring out our deepest feelings, influence our behaviour and even help determine our mood.
From a design perspective, the range of possible colours is almost endless. This is why it is so important to think carefully when choosing the color palette for any project. Consider the influences of different colours and how it will work with text or layouts. The wrong colour can distract or detract from a design, while the right colour can complete the look and feel.
The colour wheel is a useful tool for visualizing different hues in relation to each other. Primary colours are the foundation of the colour wheel, red, yellow and blue. Secondary colours are made from a combination of the primary colours. Tertiary colours are made from combining primary and secondary colours.
Warm tones such as red, yellow, and brown are often associated with feelings of happiness and enthusiasm. Cool tones such as blue, green, and purple are often associated with feelings of relaxation and tranquility. Neutral tones such as grey, black, and white can create a more formal and sophisticated look.
When deciding on a colour scheme, consider the emotions you wish to evoke. Are you looking to create a feeling of excitement? Consider using warm colours such as orange and pink. Are you looking to create a feeling of serenity? Consider using cool colours such as blue and green. Are you looking for a more traditional look? Consider neutral tones such as grey, black, and white.
It is important to remember that no one colour will be perfect for every situation. Experiment with different combinations to create the perfect colour pallet for each project. With the right colours, you can evoke the desired emotions and create stunning designs.
