Pop-Up Ads
Have you ever clicked onto a website only to have a pop-up advertisement appear? Pop-up ads are very common on the Internet and quickly become annoying. Pop-ups are used as a way for websites to generate revenue for their business, but many users have become irritated with the interruption of browsing and potential exposure to malicious software through certain ads.
Pop-up ads are a form of online advertising on the World Wide Web. They are generally third-party advertisements that open within the active browsing window. They occur when a user visits a web page and a separate window beyond the already open page will appear. This window usually contains advertisements, although it is possible to encounter malicious software instead. Pop-ups are usually triggered by code that is stored in web pages visited or when certain HTML commands are triggered by events.
Web surfers are able to reduce the annoyance of pop-up ads by installing special pop-up blocking software. This software works by detecting the code that opens the advertisement and stopping it before it can be displayed. This form of software has become popular as many users have expressed their desire to reduce the number of pop-ups they encounter while browsing.
Some webmasters have embraced the effectiveness of pop-up ads. Many use the advertisements to their advantage and display them only to visitors who have a certain profile. For example, a web site related to health and wellness may display pop-up ads related to certain health products. This allows more targeted advertising and more effective results.
However, despite the potential benefits of pop-up advertising, many users continue to be annoyed by them. Browsing the Internet can quickly become an annoyance when an advertisement is blasting your choice of music or showing a large banner all over your active window. Pop-ups can even become dangerous as malicious software can sometimes be hidden in the brackets of the advertisement.
All in all, pop-up advertising has become not just a nuisance to users, but also a potential source of danger. Webmasters should keep this in mind when deciding how to design their pages and determine if pop-ups are a wise choice for bringing in business.