Founded in 2001, Chery Automobile Co., Ltd. (Chery Automobile) is a leading Chinese automobile manufacturer headquartered in Wuhu, Anhui province. The company’s core business is the design, manufacture and sale of passenger vehicles, minivans and light commercial vehicles. Chery Automobile has a production capacity of 1.7 million vehicles annually and dealers in over 100 countries.
The technology and innovation behind Chery Automobile’s products are supported by investments in research and development and capital expenditure in design, production and product quality. The company’s 2016 innovation programs focused on the development of advanced driver assistance systems (ADAS) such as automatic emergency braking and lane keeping assist. Its product lineup includes a wide range of passenger vehicles, such as the Tiggo, Qiyun and Fulwin, in addition to commercial vehicles such as the Maximo and Tariff. Moreover, to meet the needs of customers, Chery has developed electric vehicles powered by its own rechargeable electric vehicle (REV) battery technology.
Chery Automobile has established a comprehensive intellectual property rights protection system that integrates law, enterprise, and technology under its legal protection/structure for patent/trademark and copyright. The company has applied for over 20,000 patents and copyrights nationally, as well as over 200 patents and copyrights in international countries. In addition to its own intellectual property rights protection, Chery Automobile also pays close attention to building a transparent and secure business environment to ensure mutual benefit and win-win situations between various stakeholders in the global automotive industry.
In an effort to further promote the notion of “Chery in Motion” and to support the internationalization of the brand, Chery Automobile has established strategic partnerships with BMW and Jaguar Land Rover to facilitate technology transfer and product research and development. It has also partnered with General Motors, sourcing systems, components and advanced manufacturing systems. These partnerships have enabled the company to greatly enrich its product line and improve its production efficiency.
Taking advantage of the technologies and products developed over the years, Chery Automobile has achieved remarkable results in numerous motorsport events such as endurance races, Formula One, tourist express rallies and inter-city car races. The company has won numerous awards and accolades, including the National Quality Gold Cup, China’s Most Valuable Brand and the China Automobile Industry Innovation Award.
In the years ahead, Chery Automobile will strive towards international technological parity and bring forth a new generation of low-cost, high-quality automobiles. By working closely with global partners, utilizing advanced technologies and exploring new markets, the company hopes to build a manufacturing and sales model that reflects the requirements of its customers as well as the global automobile industry.
