At present, the market is full of large and small tickets. Some tickets are sold at a low price, while others are sold at a high price. So, what is a fair price offer?
The concept of “fair price” can be defined as a price which is considered to be socially equitable and in line with market forces. It is typically set as a result of negotiations with the seller and can reflect the quality of the product or service being offered. Equally, fair pricing can also be used to ensure that those who do not have access to certain resources can benefit from a lower-priced version of products or services.
In relation to ticket sales, a fair price offer can be seen as a measure of protection for purchasers against unscrupulous ticket scalpers. Ticket scalpers often work on a speculative basis, meaning they purchase tickets for events at the primary market price and then resell them for a much higher secondary market price. This increases the overall cost of tickets for consumers, and may well lead to inequality of access to the event.
One method of combating ticket scalping is to introduce a ‘fair price’ offer, which sets a cap on the maximum secondary market price. This approach has been taken in several countries and states across the world, including the US. The “New York Fair Price Ticket Protect Act”, which was passed in 2009, specifically prohibited the sale of tickets for more than the face value plus a some amount. In addition, it introduced a ‘price monitoring system’ which could track and regulate the secondary ticket market.
The implementation of ‘fair price’ offers has been generally well received. It has helped create fairness and equity in the ticket sales process, thus curbing the influence of ticket scalpers. This has reduced prices for secondary market raisers, making tickets more affordable for the general public. It has also encouraged smaller ticket resellers to enter the market, as the cost of purchasing tickets has been reduced.
In conclusion, ‘fair price’ offers represents a valuable tool for creating an equitable ticket sales process. This type of offer enables consumers to purchase tickets at a lower rate and provides a layer of protection from scam ticket resellers. However, due to the complexity in identifying and determining a fair price, any implementation should be done cautiously and with a thorough understanding of the secondary market.