Marubeni Hong Kong Limited Beijing Office
Marubeni-Hong Kong Limited, established in 2000, is a subsidiary of Marubeni Corporation, a Japanese-based conglomerate. This Beijing office acts as a liaison between the Japanese-registered corporation and the Chinese market.
The Beijing office is primarily responsible for representing the interests of Marubeni-Hong Kong and its subsidiaries in China, as well as providing services related to trading and international development. The office is headed by the Beijing director, who reports directly to the company’s Tokyo headquarters and is supported by a management team consisting of sales, marketing, and accounting personnel.
To conduct its activities in China, Marubeni-Hong Kong Limited Beijing Office has established a sales network in three major cities: Beijing, Shanghai, and Shenzhen. This has enabled the company to tap into one of the largest and fastest growing markets in the world. In order to effectively service its clients in the different cities, Marubeni-Hong Kong has also formed close relationships with Chinese businesses, such as manufacture/distributors and service providers.
The company’s recent capital investments have gone towards expanding its range of direct investments in China. Marubeni has been active in the Chinese market since the mid-1990s, engaging in business acquisitions, joint ventures and investments. In 2014, it established three wholly-owned subsidiaries: China Fortune Marubeni Corporation, Marubeni (Hong Kong) Ltd., and China Fortune High Tech Corporation. The latter specializes in high-end technologies, such as plasma processing and bionic equipment, while China Fortune High Tech Corporation focuses on the Chinese healthcare market.
As a Japanese registered firm, Marubeni-Hong Kong provides financial services, such as market research and consulting, in order to assess their client’s market interest in launching their products and services in China. Furthermore, the company invests in helping its clients develop their websites and e-commerce stores in Chinese-language to ensure their success in the Chinese market.
In recent years, the Marubeni-Hong Kong team has embraced e-commerce, realizing the potential and actuality of the Chinese market and its already emerging relevance. Marubeni-Hong Kong is now pushing forward digital initiatives in China. These initiatives involve the use of Big Data and Allant technology for targeted marketing, digital advertising, and social media engagement. This strategy enables the successful localization of the Marubeni services, which further grants the company access to the Chinese market.
At Marubeni-Hong Kong, the mission is to link the Chinese and Japanese business communities, as well as advancing exchanges between the two countries and promoting economic cooperation. To reach its goals as a leading trading company, Marubeni-Hong Kong strives to provide the highest quality of service to its clients. Its wide range of services, network of leading Chinese companies, and commitment to the market have proven successful in tapping into the Chinese economy.
