Introduction
With the rapid development of society and the fast-changing market environment, the competition among enterprises is becoming more and more intense. In order to better promote the sustainable development of enterprises, corporate groups have adopted a strategic approach to form a strategic alliance, internal division of labor, mutual sharing of resources, risk sharing, and expansion of scale, which has made the strategic advantages of enterprises more prominent. Therefore, businesses should formulate a corporate group strategy that is actively adapted to the external environment and proactively promote the development of the corporate group in order to ensure the sustainable development of the enterprise.
Definition of Corporate Group Strategy
A corporate group strategy refers to an integrated long-term realizable strategy, which includes objectives and means, conducted by the central of corporate group or whole group with group value maximization as its goal. Corporate group strategy builds a macroscopic strategic network composed of overall corporate group objectives and supporting objectives, focusing on providing a foundation and direction for the integration, reorganization and strategic cooperation of enterprises in the corporate group.
Importance of Corporate Group Strategy
1. Streamline the organization structure. When a company develops to a certain size, its organization structure will be complex and inefficient. The adoption of a corporate group strategy can enable the company to streamline its organization structure, thereby reducing management costs.
2. Shared resources. With the corporate group strategy, the business can share resources such as human resources, financial resources and technological resources among its subsidiaries, thus ensuring more efficient utilization of resources.
3. Strengthen the competitiveness of enterprises. With the corporate system, the corporate group can use the platform of the corporate group to facilitate the flow of resources and information, which can better promote the development of enterprises in the system and propel them to continue to break through their own operating and management limits, maintain their market share and strengthen their competitiveness.
4. Take risks. By forming a corporate group, related enterprises can share risks, so that the risk of one enterprises failure can be dispersed, reducing the overall risk of the corporate group.
Development of Corporate Group Strategy
1. Strategic positioning. According to factors such as the actual external environment, the existing industrial chain and resource allocation, formulate an overall strategic positioning and mission of the j.
2. Develop industry structure. Determine the focus industry, cooperative industry and regional allocation of the group and industry focus, and target the expectations, scale, resources and risks of the industry.
3. Group resource integration. Integrate resources from various companies in the group, such as investment, human resources, technology, etc. to form a unified resource system.
4. Establish a market strategy. Establish a clear overall operational concept, and specific operational means, such as pricing strategy, channel strategy, and product strategy.
5. Corporate governance optimization. Improve the corporate governance system in the corporate group by heightening the autonomy of subsidiaries and improving the performance evaluation system.
Conclusion
With the rapid development of the times, enterprises are facing more and more opportunities and challenges. Therefore, formulating and implementing corporate group strategies are of great significance. Based on a comprehensive and systematic understanding of the external environment, enterprises should review their existing strategic positions, adjust their strategies, set goals, and coordinate relevant processes in order to create and guarantee the effective operation of the corporate group strategies.
