Introduction
C Wharf Properties (Beijing) Co Ltd, also known as China Resources Land (Beijing) Co Ltd is one of the most renowned and well known real estate companies in Beijing. Established in 1989, the company is part of China Resources Group, one of the leading integrated resources enterprises in China. It is a large-scale state owned enterprise mainly engaged in the businesses of real estate development, property management, property operation, investment and financing services.
The Group is mainly engaged in the development of residential, commercial, retail and office properties for sale and for lease. Its properties are mainly located in Beijing, China, where the company has its headquarters. As of July 2018, the company owns a number of high-end properties in Beijing, such as the shopping and entertainment complex Grand China Shopping Plaza and the World Trade Center.
The Group is committed to creating an excellent living and working environment for its customers by providing quality housing and urban services. In addition, the Group actively participates in public welfare activities and works together with charitable organizations to help the underprivileged.
In June 2018, the Group acquires 73.91% of China Resources Land (HK) Limited, the publicly-listed company in Hong Kong and in December the same year the company acquires over 80% of C Wharf Properties (Beijing) Co Ltd.
Objectives
The companys main objective is to become a leading real estate developer and provider of related services in Beijing and across the country. The Group also seeks to increase its revenue and profitability through acquisitions, joint ventures and other strategic initiatives, while at the same time continuing to provide high quality services and products to its customers.
In addition, China Resources Land (Beijing) Co Ltd also aims to expand its overseas presence and business scope by fostering relationships and entering into strategic alliances with global companies, enhancing the brand and creating new markets.
To achieve its objectives, the Group is focusing on the following strategic initiatives:
1. Strategic Acquisitions and Joint Ventures – The Group plans to pursue acquisition and joint venture opportunities in order to access new markets and leverage the expertise of its partners.
2. Expansion and Innovation – The Group plans to create new business opportunities by investing in and launching new projects, as well as expanding into international markets.
3. Research and Development – The Group will focus on developing high quality products and services through continuous research and development.
4. Brand Building – The Group will continue to focus on building the brand image of China Resources Land (Beijing) Co Ltd and increasing market visibility.
Organizational Structure
China Resources Land (Beijing) Co Ltd is organized into five main divisions: development and construction division, sales division, advertising division, marketing division and finance division. Each division is responsible for different aspects of the companys business.
The companys board of directors is composed of chairman Liu Haopeng, vice chairman & president Li Hua, and vice chairman Cheng Mengchen.
Competition
China Resources Land (Beijing) Co Ltd faces competition from a number of Chinese and international real estate developers. Key domestic competitors include China Vanke Co Ltd, Gemdale Corporation and Poly Real Estate Group Co Ltd. Major international competitors include Shui On Land, Hang Lung Properties and Sun Hung Kai Properties.
To remain competitive, the Group endeavors to continue to develop high quality products and services, expand its presence in international markets and strengthen its brand presence by engaging in joint venture and acquisition initiatives.
Key Financials
As of June 2018, China Resources Land (Beijing) Co Ltd had total assets of RMB 120.5 billion (USD 18 billion). In the same period, its total revenues were RMB 75 billion (USD 11.6 billion).
Conclusion
As one of the leading real estate companies in China, China Resources Land (Beijing) Co Ltd has been making great achievements in recent years, with robust financial performance and efficient business strategy. The Group is committed to creating an excellent living and working environment for its customers by providing quality housing and urban services. Going forward, the company will continue to pursue strategic acquisitions and expand into overseas markets as part of its strategy for further growth.
