Online Shopping Trends
Online shopping has grown hugely in recent years, and according to the latest statistics, it has grown to account for 14.1 % of all retail sales in the United States. There are a number of different factors that contribute to this growth, from convenience to price and product selection, but it is clear that online shopping is only going to grow even further in the future. In this article, we will explore some of the key online shopping trends that are driving this growth.
First of all, more and more consumers are choosing to shop online due to its convenience. The ease with which customers can browse through various products and select their desired item at the click of a button has significantly reduced the amount of time required to make a purchase, allowing customers to save both time and money. Additionally, online shopping provides more payment options and more secure payment methods than traditional brick-and-mortar stores. This has contributed to the shift towards online shopping, as it gives customers more control and confidence when making a purchase.
Another trend that is driving the growth of online shopping is mobile technology. As mobile devices become increasingly powerful and ubiquitous, consumers are using their phones and tablets to browse and buy products online. Mobile commerce has grown rapidly, with an estimated UX % of e-commerce purchases being made via mobile devices. This trend has forced traditional retailers to rethink their strategies in order to stay competitive in the digital age, while e-commerce businesses have been able to capitalise on the increasing mobile user base.
Finally, price is still a significant determining factor when it comes to online shopping. Due to the competitive nature of the online market, businesses are able to offer discounts and promotions that are not available in traditional stores, giving customers access to bargains that would otherwise be inaccessible. Additionally, sites like Amazon often offer free delivery or discounted rates for prime customers, further incentivising shoppers to purchase products online.
It is clear that the convenience, accessibility and price of online shopping are all factors that are driving the trend towards shopping online. As technology continues to evolve, these trends are only going to become more pronounced, with online shopping continuing to grow in the near future.