Interpublic Group (IPG) is a global public relations and marketing communications company based in New York City. Founded in 1902 by American entrepreneur J. Walter Thompson, IPG has grown to be the largest public relations and marketing communication business worldwide with offices in over 100 countries. IPG provides clients with comprehensive strategic solutions from digital marketing, consulting, public relations and social media campaigns to traditional advertising. The company’s strategy is: “to be the pre-eminent global communications partner to our clients, delivering first-class marketing solutions”.
The companys core services are split into four divisions: Mediabrands, Communications, Creative and Reputation. Through these four divisions, IPG provides a wide range of services to its clients including creative services, analytics, production, PR and communications, social media, content creation, digital and emerging technology, media buying and planning, and reporting and tracking. Clients include consumer, corporate and educational organizations, business-to-business organizations, government entities and not-for-profit organizations.
IPG offers a variety of specialized services including event management and production, integrated marketing and Public Relations campaigns, website and web design, research, media and community relations, consulting and brand strategies, internal communications and crisis management. Mediabrands is IPG’s media-buying and planning agency. Mediabrands brings together many well-known media planning and buying agencies such as Initiative and UM, helping brands to reach and engage with their audiences in a more effective way.
Communications, IPG’s PR and communications agency, provides a variety of public relations and communication services such as media relations, press release creation and distribution, crisis communications, social media campaigns and event management. The Creative division is known for its award-winning campaigns, creative solutions and brand development. It offers services such as creative strategy, content creation, web design, visual effects and post-production.
The Reputation Division provides a number of services related to reputation management including media and public relations, identity and brand development, media and crisis response, communications audit, and strategic planning and counsel. It also specializes in corporate social responsibility solutions and brand protection solutions.
IPG is committed to providing clients solutions that are founded on communication, creativity and measurable results. It continually fosters partnerships with leading industry organizations and actively participates in the development of industry standards. It also supports the growth of its communities and employees through initiatives such as the IPG Diversity & Inclusion Council and the IPG Eco–Commitment Council.
As a global public relations and marketing communications leader, IPG works to build strong relationships, create powerful partnerships and deliver global marketing solutions to its clients. The company is constantly adapting its policies to ensure that it remains a leader in the global public relations and marketing communications industry. With offices in over 100 countries, IPG’s presence is felt in all major markets around the world. From New York to London, Tokyo to Dubai, IPG continues to be a leader in global marketing solutions.
