Midea Group

Midea Group

Midea Group is a Chinese enterprise group that specializes in production and sales of home appliances and consumer goods. Established in 1968 and headquartered in Beijiao Town, Shunde District, Foshan, Guangdong, it has grown into a Fortune Global 500 enterprise.

Midea Group has three business areas. The home appliance area, which specializes in production and marketing of home appliances, electronics, cooling and heating equipment, small home appliances, ventilation products, etc; the components area, which specializes in production and marketing of power electronics, compressors, capacitors, refrigerants, general air-conditioning parts; the consumer goods area, which specializes in production and marketing of consumer products such as kitchen utensils, environmental home products, family health products, etc.

Midea Group has achieved remarkable results through continuous innovation. It has always been at the forefront of global technology development and is committed to providing customers with high-quality, innovative and diversified products. In the field of home appliances, it has mastered a large number of core technologies such as large-capacity steel frame compressors, energy-efficient inverter technology, air-conditioning variable frequency technology and etc. In addition, the R&D budget is increased each year. The newly developed products have covered more than 70 countries and regions around the world and have become the world’s leading home appliance brand.

In addition to its product technology and quality, Midea Group has also established a perfect market system to expand its business. Its marketing network covers a large number of national and regional market, successfully establishing its global brand image. In the 21st century, Midea Group has been actively integrating resources, introducing talents and introducing international advanced management system. Based on the strategic plan of “Realizing technological leader and internationalization”, it has successively acquired global famous companies such as KUKA and Toshiba appliance and won “China’s Top 100 Brands”.

Looking forward to the future, Midea Group will continue to promote innovation. In the research and development of products, while improving the core technology and experience, it adopts open innovation, collaborative innovation and platform innovation, and continues to increase the proportion of technological innovation and market penetration. Meanwhile, with its global layout, it will focus on the “Internet+” strategy, continue to improve brand influence and promote globalization of the Group.