Interbrand is a leading global brand consultancy that offers strategic branding and marketing services to some of the worlds most successful companies. For more than four decades, they have been helping organizations develop meaningful and lasting relationships with their customers through unique branding solutions. Through consulting, design, advertising, digital and content, Interbrands team works together to create innovative and distinctive brand experiences that create value for their clients.
Their core philosophy is to build long-term relationships that drive real business value for their clients. This means creating brand experiences that are not only engaging but which drive the customer experience and consumer behaviour, enabling brands to succeed both now and in the future. As such, they help their clients identify their core strengths, define their vision for the future, develop powerful strategies and then bring those to life.
Interbrands approach to branding is built on the three cornerstones of creativity, insight and experience. From branding strategy to retail design to consumer research, they use their blend of deep analytics, big data and strategic thinking to develop integrated solutions that get results. Their brand lifecycle process starts with deep research into consumer, competitor and industry insights, resulting in a detailed understanding of the context and perspective of the customer. They then develop brand strategies, visual identities and digital strategies, which they bring to life through highly-targeted and creative campaigns.
Interbrands service offering is vast and their portfolio is continually updated, encompassing a range of work across industries like retail, lifestyle, automotive, hospitality, banking, technology and more.
Their work is focused on helping their clients drive revenue, build customer loyalty and increase equity in their brands. They do this through innovative and creative brand experiences that create value, engagement and emotion. Interbrand works with clients across the globe to bring unique and meaningful experiences to their customers.
Some of Interbrand’s recent work includes helping Jaguar-Land Rover gain access to new markets by creating a unified design language; helping PepsiCo become a global leader in nutrition and health; and supporting Microsoft’s X-Box during its launch.
In addition to the brand experiences they create, Interbrand also provides strategic marketing advice so clients can make the most of their branding investments by utilizing everything from trend analysis to brand-positioning and messaging to ensure that their brands are resonating with the right audience in the right way.
By consistently delivering high-value and effective solutions that meet their clients needs, Interbrands global team of experts is making a global impact. Whether their clients are looking to build their business or strengthen their customer relationships, Interbrand has the skills and experience needed to create a winning strategy and maximize return on investment.
