They say the best way to learn is to lead by example, and when it comes to green leadership, no one exemplifies it more than Patagonia. Founded by Yvon Chouinard in 1973, Patagonia is a global outdoor apparel, footwear and equipment company, as well as an avid campaigner for sustainable and ethical practices in the outdoor industry.
Committed to “doing no unnecessary harm” to the environment, Patagonia is a leader in the green movement, taking practical measures to reduce waste, conserve resources and promote awareness for climate change. Through minimalistic, recyclable design, sustainable fabrics and materials, and an attitude of “buy less,” Patagonia has been able to reduce their carbon footprint significantly while promoting a larger environmental dialogue among the public.
One of the cornerstones of Patagonia’s environmental efforts is the 1% For The Planet movement. Started in 2002, 1% of Patagonia’s annual sales are donated to grassroots environmental organizations around the world. To date, the company has funded over $100 million dollars in grant money, helping fund initiatives such as reforestation projects and beach clean ups. Additionally, Patagonia also runs a successful recycling program which is just another way to help reduce waste.
Patagonia also implements strong sustainability practices into their business model. Their distribution facilities are powered by renewable energy and their headquarters is LEED Silver certified, meaning that it adheres to energy consciousness and environmental friendliness. In highlighting their green leadership, Patagonia allows its customers to see the various efforts they are taking.
In addition to the practical efforts by Patagonia, the company has also used its iconic brand to spread awareness of sustainable living and environmental protection. For instance, Patagonia’s campaigns “Fight for Our Home” and “Don’t Buy This Jacket” encouraged costumers to think twice before making purchases and to “buy thoughtful.”
It’s clear that Patagonia is a leader in green practices, working to keep the environment healthy and build sustainability into its business model. Their commitment to green leadership has been praised by consumers and other companies alike, inspiring them to also become to leaders in the green movement.
