Haier Group
Haier Group is a multinational home appliance and consumer electronics company headquartered in Qingdao, China. It designs, develops, manufactures and sells products ranging from air conditioners, mobile phones to washing machines, refrigerators and televisions. The company has become one of the world’s most recognizable appliance and consumer electronics brands, with operations in over 100 countries worldwide and annual revenues surpassing $30 billion.
Haier Group traces its roots back to the early 20th century, when a small refrigerator manufacturing workshop was established in Qingdao. Over the years, Haier has grown and expanded, leading to the establishment of subsidiaries in strategic global markets such as the U.S. and Europe. Its focus on innovation and technology has enabled it to develop high-quality products, earning it numerous international design awards and recognitions.
Haier Group’s products are available in multiple stores and retailers worldwide, and its presence on the internet is growing in popularity. Customers can purchase from the official website, which offers free shipping, discounts, and special deals. In addition, Haiers proprietary software platform makes it easy for customers to purchase from their mobile devices, making it one of the world’s most popular mobile shopping apps. The platform enables customers to make informed decisions about their product purchase and provides after-sales support and advice.
Haier Group’s commitment to social and environmental responsibility is evident in its policies and programs, such as those related to environmental protection, energy conservation, and employment of special needs populations. The company has won multiple awards and recognitions, including Certification in Responsible Care and Carbon Reduction Label, amongst others. Through its comprehensive corporate policies, Haier Group has demonstrated that it is truly devoted to not only protecting the environment, but also upholding the rights and interests of its employees, consumers and the society at large.
Haier Group’s core values of “innovation, efficiency and quality” have driven the company’s success and will continue to be its guiding principles going forward. Through its constant emphasis on innovation and research and development, Haier Group continues to provide the highest quality products to its customers, creating better living and work experiences for them. With a strong presence in the global markets, Haier Group will continue to create a World of Possibilities for people around the world.
