Internet Privacy
In todays technology-driven world, internet privacy is a hot topic of conversation. Everywhere we turn, we are surrounded by technology – social media accounts, smart phones, video streaming services, and more, all add to the personal data being collected and shared amongst various entities. While there are many benefits to this interconnectedness, it also introduces risks to our own personal data. By understanding the nature of internet privacy and how it relates to us, we can take steps to ensure our online activities are kept secure and protected.
First, it is important to understand the main sources of personal data being collected. Companies that provide digital services such as messaging, web browsing and e-commerce typically collect data about the activity of their users. Additionally, websites, apps and social media offer many ways for information to be tracked, and this data can be used for marketing and advertising related activity. Set different from the data we generate from our online activity, internet service providers and government organizations are able to monitor and collect meta-data from our communications. This digital footprint, along with data points linking us to services and accounts, paints a clear picture of who we are, where we go and what we do online.
With so much data being collected, it is natural to ask why companies and organizations have such an interest in it and what they are using it for. Depending on the company, advertising services, data mining and analytics are some of the main intended uses of the information. The data is used to track activity across multiple sources, group users and websites into demographics, and build models of online behavior. Data mining is used to categorize and sort the data, which can then be used to personalize ads, products and services.
Due to the sheer number of data points collected, it can be difficult to control what and who can access it. Companies, often called third-parties, buy and sell data, creating a market for user data, which can have serious privacy implications. Some companies have openly admitted to using consumer data illegitimately, forcing users into a vulnerable position where their data may be used without their consent or knowledge.
There are, however, ways that we can mitigate our risks when it comes to internet privacy. Learning the different laws, regulations, and policies related to this topic is a good starting point. Many countries enforce consumer protection laws that limit how information can be used, shared, and collected. Companies should not collect more data than necessary, and must adhere to data management procedures that keep information secure. Additionally, there are many tools available that can be used to enhance our privacy online. Controlling the types of access in to the data that companies have, implementing secure passwords, and turning off cookies are some of the steps we can take to increase our personal privacy.
In conclusion, internet privacy is an ever-evolving issue that requires constant attention and understanding of how our data is being used, collected, and shared. By staying educated, limiting our exposure and using tools to protect our data, we can ensure that our information remains secure and private.
