Adidas, based in Germany, is a leading international sports clothing and accessories company. Founded in 1949 by Adolf Adi Dassler, the company produces consumer fashion items, footwear and high-end sportswear. It currently owns one of the most instantly recognisable logos in the world and is an extremely influential brand in the global sports industry.
The aim of Adidas is to bring continuous product innovation and technology to enhance consumer performance and comfort in activities. The company focuses on design and innovation, producing comfortable and stylish sports apparel. Adidas strives to be the primary global brand in the sporting goods arena.
The company’s sportswear products are divided into four main categories: sport performance, sport lifestyle, sport heritage and sport classic. As part of its sport performance range, the company produces sports-specific products designed to enhance an athlete’s performance and competitive edge. The sport lifestyle segment is designed for casual, everyday use and incorporates clothing and footwear based on popular styles. The sport heritage and sport classic collections consist of classic, vintage-style designs and retro apparel.
Adidas’ products are available online, in sporting goods stores and through licensed outlets in over 160 countries around the world. It also sells direct-to-consumer through its retail stores and customised products through its miadidas.com website. The company also sponsors a number of professional sports teams and athletes, such as Manchester United, the New York Knicks and Lionel Messi, to promote its brand and products.
Adidas is committed to sustainability and is one of the most recognised names in the industry for its ethical production methods. It has made a commitment to the environment and its workers, with a goal of 15 percent reductions in C02 emissions, water consumption and waste by 2020. Adidas also produces eco-friendly versions of its sports clothing, using recycled plastic materials and its own environmentally friendly fabric in an attempt to minimise its environmental impact.
The company is set to continue its growth and expand into new markets. It has recently entered the eSports industry and begun sponsoring high-profile eSports teams and professional gamers, including SK Gaming, Fnatic, EnVyUs and Evil Geniuses. It has also collaborated with celebrities such as Kanye West to create unique fashion designs and limited edition releases.
Adidas has proved to be a successful and innovative company, driven by its commitment to making products that are both fashionable and high performing. Its continued expansion into new markets and its commitment to sustainability will ensure that it remains a leader in the sportswear industry for years to come.
