Dongfeng Fukong Industrial and Trade Co., Ltd (DFFK) is one of the leading private owned companies in China, founded in 2003. It is a large-scale enterprise with main operations focused on the automotive industry, including the sale of complete vehicles, parts and components, and after-sales services.
DFFK is the largest dealership network in China and the only four-star dealer of the Dongfeng Automobile Group. With total sales of over 2 million units, DFKF has become the largest distributor of automobile and auto parts in the country. In Shenzhen, their flagship stores account for more than 70% of the local market share in large-scale luxury cars, such as BMW and Mercedes.
Since its inception, DFKF has always adhered to the core values of “earning trust through quality” and put forth its mission of “being customer-oriented and always providing customers with satisfactory service”. They have developed a comprehensive customer service system, from pre-purchase consultations, after-sale maintenance, customer complaint handling, to professional management training.
In 2013, DFKF set up the “Automobile University” to train dealers, sales personnel and back-office staff members. The training program focuses on knowledge, such as automotive industry basics, basic product knowledge, marketing and sales skills, after-sales service, customer service and professionalism. The University has since played an important role in cultivating a professional team of staff members and building a brand new customer service culture.
Through the efforts of the past decades, DFKF has become the economic powerhouse of Shenzhen and one of the most popular brands in the automotive industry in China. In 2015, the company was selected as the model of the “Good Partner Program” implemented by the Shenzhen government, serving as a recognized leader in the automotive retail industry.
Throughout its journey, DFKF continues to innovate and explore new ways to cater customer needs. As the leading car dealership in China, DFKF firmly believes that quality customer service is a key to long-term success and will strive to continually enhance customer satisfaction.
