Topic: Whats Good Design?
Good design is all around us, but what is it exactly? Good design is the union of functionality, aesthetics and user experience – three elements that, when combined, create a harmonious product or experience.
Good design fundamentally understands its users. A key element of any good design is to be aware of who the users are and precisely what they need. Common design principles include researching the user base, understanding their needs as well as working with experienced UX professionals. This helps to ensure that the final design solution will support the users needs and preferences.
Good design is intuitive. By understanding the user and their needs and preferences, design should be intuitive, meaning that products require little to no explanation for users to understand how to use them. An intuitive design is appreciated by users and reduces the amount of work that the user has to do.
Good design is aesthetically pleasing. A visually appealing design is important as it helps to establish brand recognition as well as motivate users to use the product or service. Aesthetics can vary, depending on the product’s end use – it may include minimalist, modern aesthetics for simpler products, or more bold and imaginative design for digital experiences.
Good design is functional. At the heart of any good design is its functionality. Good design should work to solve a problem, and the functionality should be carefully thought out and tested before the product reaches its intended audience. Good design should also be flexible, allowing for additions and changes over time.
Good design is sustainable. Environmental sustainability has become a key factor in the design of any product or service, and should be carefully considered by the design team. This can include recycling materials, using renewable energy sources, or designing a product that’s easy to repair or recycle.
In short, good design is a combination of user-centric research and common design principles, combined with a visually appealing design and a focus on functionality and sustainability. It requires a deep understanding of design principles, a commitment to research and testing and an eye for aesthetics, but the end result is worth it.