Kansei Engineering: A Methodology of Action Improved for Consumer Satisfaction
Kansei engineering is a methodology of improved action for consumer satisfaction. It’s based on the insight derived from psychological and psychological aspects of consumer reactions and attitudes toward products, services or experiences. Kansei engineering focuses on emotion, affect, preference and understanding of any product, service or experience. It strives to bring forth a holistic view of how people perceive their experiences, which in turn can help organizations to develop better products, services and experiences that better serve the consumer’s needs.
Kansei engineering focuses on user experience, comfort and convenience which are often hard to quantify. So, the purpose of using this methodology is to gain a better understanding of consumers expectations, needs and preferences with regards to the product, service or experiences offered by the company. It uses qualitative techniques such as consumer interviews and focus groups as well as quantitative techniques such as surveys and experiments. These techniques are used to collect data and to identify consumer insights and needs. The company can then use this information to improve and develop their products, services or experiences.
Kansei engineering incorporates consumer research, user experience design and innovation process to identify consumer needs and preferences. It also involves the development of a product prototype and the production of prototypes that are tailored to individual customer needs. It leverages the use of both qualitative and quantitative techniques to identify customer insights. In addition, it involves customer feedback testing and user interaction testing, which help to identify potential areas of improvement.
Kansei engineering also takes into account the impact of cultural and social factors on user experience and preferences. It looks at how customer-centric innovation and design can be applied to a product or service to shape customer experiences. Finally, it also looks at how customer segmentation can be used to help create a better product, service or experience for the intended market.
Overall, Kansei engineering is a powerful tool for businesses to understand their customers, their feelings and expectations about the products and services they offer. It enables them to develop products, systems and services that are tailored to individual customer needs and preferences. This helps to create a customer-centered experience that better meets the customers needs and expectations, resulting in greater levels of customer satisfaction.
