Creating an Organizational Mission, Vision, and Values
Every successful organization needs a mission, vision and values in order to operate in a consistent and efficient manner. These three components work together to provide guidance to employees, investors and other stakeholders, and ensure that everyone is “pulling in the same direction.” Whether you are part of a large corporation or a small business, it pays to take the time to create a meaningful mission, vision and values statement.
Mission
A mission statement describes what an organization is and why it exists. It should articulate the organization’s core purpose and explain why the organization exists in the first place. It should also be concise, captivating and inspiring enough to be memorable.
A well-crafted mission statement answers the important question “Why do we exist?” For example, a mission can provide purpose by focusing on philanthropic causes, such as, “To improve the lives of underprivileged children in our community”. Or, a mission may be more focused on the customer, such as, “To provide our customers with the highest quality products and services available.”
Vision
The vision describes where the organization hopes to be in the future and it should inspire and excite the organization’s staff and stakeholders. It should be a clear, vivid and captivating description of the organization’s future.
A good vision statement answers the questions “Where do we want to be?” and “What do we aspire to achieve?” It should be specific and actionable, but also ambitious and inspirational. For instance, a vision could focus on growth and expansion, such as, “To become a global leader in our industry by 2025”. Or, a vision can focus on product innovation, such as, “To create revolutionary products that improve lives around the world.”
Values
Values statement encompass the beliefs, principles and behaviors of an organization. In the simplest terms, values are the “rules of the road” that define our manner of conduct. Unlike the mission and vision, values are not intended to change over time and should remain timeless.
Values should guide the organization’s decisions, plans and strategies. Examples of values may include integrity, respect, diligence, innovation and collaboration. Values can also focus on customer-centric matters such as service excellence, quality and reliability.
Creating a Mission, Vision, and Values Statement
The process of creating these three core statements should involve the input of staff, stakeholders and other key individuals. Their input will ensure that the mission, vision and values statements are aligned with their goals and objectives.
The statements should be developed in a collaborative and inclusive nature, focusing on the urgent importance of why the business or organization exists in the first place. Once the statements are written and accepted, they should be uploaded to the organization’s website and other internal communication platforms.
Having a mission, vision and values statement that you and your organization believe in is essential for success. A clearly articulated mission, vision and values statement will help your organization stay focused and aligned to its core beliefs, which in turn will help motivate and engage your staff, partners and other stakeholders.
组织价值观
价值观语句涵盖了一个组织的信念、原则和行为。简单来说，价值观就是“行为准则”，定义了我们的行为准则。不像使命和愿景，价值观不应该随着时间的推移而改变，应该永久不变。
价值观应该指导组织的决策、计划和战略。价值观的例子可以包括正直、尊重、勤奋、创新和协作。价值观也可以关注客户为关心的事物，如服务卓越、质量和可靠性。
创建使命、愿景和价值观声明
创建这三个核心声明的过程应该包括员工、利益相关者和其他关键人物的参与。他们的参与将确保使命、愿景和价值观声明与他们的目标和目标保持一致。
这些声明应以协作和包容的态度制定，重点关注商业或组织首先存在的迫切重要性。一旦声明写好并被接受，应当将其上传到组织的网站和其他内部沟通平台。
拥有一个你和你的组织都相信的使命、愿景和价值观是成功的关键。一份清晰、精准的使命、愿景和价值观将有助于你的组织专注并与其核心信念保持一致，从而帮助激发和参与员工、合作伙伴和其他利益相关者。
