Hakushu–A clothing brand which resonates an Unconventional Styling.
Hakushu is a unique clothing brand based in the heart of Tokyo that represents a new era for fashion. The brand name is inspired by the Japanese word for ‘blue’ which reflects its core mission of introducing a modernized take on traditional Japanese styling.
Hakushu’s primary focus is to create garments with an unconventional styling. Its range of clothing is designed to fit in with the ever-changing trends in fashion while also maintaining a uniquely original aesthetic. All Hakushu designs come with its signature details, such as hand crafted graphics which are inspired by traditional Japanese art, allowing each design to bring a sense of timelessness and quality to its wearer. Hakushu has also become recognized for its carefully selected materials which offer both comfort and style.
The company strives to cater to women and men of various ages and backgrounds. It has become a hit for millennials looking for pieces which offer an edgier look whilst being able to tap into the latest fashion trends. Not only does it offer fashion-forward pieces, but Hakushu also provides clothing for everyday wear. Styles such as trousers, T-shirts and hoodies have become popular for their relaxed fit and timeless designs. In terms of color, Hakushu mainly features dark navy, including the company mascot the ‘Hakushubear’ which is featured in multiple styles.
In order to stay ahead of the trends, Hakushu is constantly producing seasonal collections with new looks and designs which show the creativeness and progressiveness of the brand. The level of detail given to each product, as well as its quality fabrics explains why the brand has become so popular amongst the fashion industry.
Hakushu has become an inspiring brand of choice for consumers who want to express their individual style. From its high-end quality to its simple, but creative cuts, Hakushu sets the standard in terms of fashion, allowing those involved to make a statement with their style. The brand is constantly pushing the boundaries and keeps up with the ever changing world of fashion, which makes it an exciting brand to watch.
