Beijing HaoYunFa Economic and Trade Co., LTD
Businesses of all sizes have struggled to keep operational during the COVID-19 pandemic, and the key to success is adaption, the ability to quickly and comprehensively assess the situation and take effective measures to mitigate damage and ride out the storm. Beijing HaoYunFa Economic and Trade Co. LTD is an example of a company that has quickly adapted to the changes brought about by the pandemic and has managed to stay afloat.
Beijing HaoYunFa (HYF) is a global enterprise that specializes in the research, manufacture and sales of integrated tile systems and waterproofing materials. Founded in 2016 by two industry experts, the company quickly grew in size and gain market recognition and trust in the Chinese tile system and waterproofing industry..
Between 2018 and the beginning of 2020, HYF has achieved tremendous growth. The company has multiplied its customer base and developed a modern production base equipped with advanced and automated machineries. HYF has expanded its sales network, built an after-sales service team and improved customer service, pushing the company well into the threshold of top-tier tile system and waterproofing enterprises.
However, the arrival of the COVID-19 pandemic posed a challenge to HYF’s operations. The company reacted in a timely manner and adjusted its policies. In order to minimize the risk of breakage caused by long distance transportation, HYF stopped distributing their products through the traditional wholesale channel and shifted to selling directly to the customers. Moreover, the company increased its e-commerce sales to liquidate excess inventory a created special offers to encourage customers to make trades on HYF’s official website.
HYF has also developed a three-point strategy to protect the physical and mental health of their employees. Firstly, HYF provided sufficient medical protection for their staff and prepared detailed epidemic preventions plans for the office and factory. Secondly, the company established a daily online communication channel between the managers and their lower-rank employees. This was done to ensure that employees abide by the company’s guidelines while they are away from the workplace and make sure they are safe and healthy. Lastly, the company organized online task allocations to encourage the employees to stay productive and positive.
Thanks to their quick and effective adaption to the huge shock presented by COVID-19, HYF has managed to maintain the progress of their standardized operation, the steady growth in capital strength, the optimization of employee welfare, and the improvement in customer satisfaction. With the situation stabilizing and the subsequent technological advancements and policy supports, HYF is ready to unleash its new and old potential and potential to realize the comprehensive revitalization of the industry and become a leader in the industry.
