Forrester Research is a global market research and advisory firm that works with business and technology leaders to develop customer-centric strategies. The company produces data, research, and insights on various topics such as marketing, customer experience, technology, and sustainability. The firm’s research serves as a guide for business and technology leaders to make the most informed decisions for their companies.
Forrester Research was founded in 1983 by George F. Colony and his colleagues. The firm has since become a leading provider of independent and objective research and market analysis. This research is intended to help guides companies as they make decisions that form their overall strategies. Forrester’s data has also been used by the US government and private sector to inform policy and actions.
The firm focuses on understanding customers and the industry as a whole. Their research dives deep into customer experience and provides surveys, insights, and statistical analysis. They also conduct technology studies that look at how technology can be used to improve customer experiences. They own the Forrester Wave™ competitive intelligence tool, which ranks industry leaders based on multiple criteria and allows business and technology leaders to understand market trends.
Forrester researchers have expertise in a variety of areas including customer experience, business technology, marketing, and customer insights. They use a range of methods to generate the insights needed for their research. These include surveys, customer interviews, case studies, simulations and data analysis. The firm’s experts also have backgrounds in psychology, sociology, economics and more. In addition to research, Forrester also provides a range of consulting services such as customer experience management, customer journey mapping, and marketing optimization.
Forrester Research is a leader in helping businesses understand, design, and create customer experiences. They provide insight on how technology, customer data, and customer feedback can be leveraged to create customer experiences that drive customer loyalty and revenue. Forrester’s research and consulting services provide market and technology insights that guide business and technology leaders in developing strategy, and making informed decisions.
