Monopolistic Competition
Monopolistic competition is a type of market structure that lies between pure competition and pure monopoly. It is characterized by the presence of multiple sellers selling products that are close substitutes but differentiated. Monopolistic competition is a type of imperfect competition because there are barriers to entry which prevent new firms easily entering the market.
Products under monopolistic competition are differentiated and firms have some control over the prices they charge. This means that the demand facing each firm is quite elastic; a small change in price will result in a large change in quantity demanded. Products also have some degree of non-price competition as firms try to entice buyers with advertising, special offers and product development.
Although firms in monopolistic competition have some degree of control over the prices they charge, the prices that the firm can charge are limited. This means the firm may be prevented from raising prices to the monopoly level but may not be able to lower prices to the competitive level. This means firms make only normal profit rather than supernormal profit that a pure monopoly would make and there is a tendency towards price competition.
The barriers to entry in monopolistic competition are lower than in pure monopoly but they are still relatively high. This is because of brand loyalty, the need for advertising and economies of scale. For example, in the airline industry, it is difficult for a small firm to compete with established large airline firms who have economies of scale and brand loyalty.
In terms of economic efficiency, monopolistic competition is not as efficient as pure competition as it can lead to over-production. Firms differentiate their products in order to attract consumers but this increases production costs and this is passed on to consumers in the form of higher prices.
Overall, monopolistic competition is an important type of market structure which has advantages and disadvantages relative to the extremes of monopoly and pure competition. This type of market structure is seen throughout the modern economy in industries such as airlines, fast food, health care and clothing.