The Trade Negotiation Process
Whether negotiating the terms of a business deal, an international trade agreement, or an arms control treaty, negotiation is a formal process used to bring parties together to discuss their differences. The negotiation process is used in all aspects of life, including couples negotiating how to do the dishwashing or two corporations discussing how to divide profits on a joint venture. Even when the two parties don’t come to a resolution due to an impasse or other difficulties, the negotiation will lay the groundwork for future communication.
Effective negotiations require the application of certain strategies, tactics and techniques. These will be different depending on the type of negotiation process and the circumstances surrounding the negotiation. It is important to develop negotiation strategies throughout the process in order to reach a successful outcome.
Know Thyself
One key element of a successful trade negotiation is for the parties to have a clear understanding of their own interests, resources and goals. While you don’t necessarily have to have specific knowledge of your adversary’s interests and resources, having an understanding of the overall economic situation of your trading partner is important. It is also important to understand your own resources. Have a thorough assessment of the tangible and intangible resources that you have to use during negotiations. This can include money, time, or access to outside expertise. Knowing your own interests also means being aware of the potential risks associated with a particular deal, and being ready to walk away if the deal isn’t in your best interest.
Understand the Other Side
Don’t assume that the other side has the same interests and resources as you. To be successful, you need to establish trust and open communication with your counterpart. Learn as much as possible about the counterpartys priorities and goals. Ask questions to gain an understanding of the other side’s ability to reach an agreement and the issues which are of critical importance to them. It is important to recognize that the other party is likely seeking an outcome that is best for them, as well. Make an effort to understand what their concerns are, or what their objectives are, and look for areas of compromise or common ground.
Create an Atmosphere in Which to Negotiate
An important factor to successful negotiation is having a good atmosphere. The tone in negotiations can go a long way toward establishing a positive relationship between the parties. Establish ground rules that promote mutually beneficial dialogue. Keep conversations focused on the topics at hand, rather than blaming the other side for any perceived problems. Work on creating rapport and avoid engaging in any name-calling or insults.
Lay the Groundwork
Prior to exchanging any offers, the parties need to have established some ground rules or understandings. Where and when will the negotiating sessions be and who from each party needs to be present? What is the expected format for the negotiations? Are both parties working from the same information? Clarifying the information before you head into the negotiation can save a lot of time and energy.
Find an Acceptable Resolution
When you’re able to accurately answer the questions about your interests, goals and resources, and have a clear understanding of the other side’s interests, you can then start the hard work of finding a mutually acceptable resolution. Aim to find a resolution that matches everyone’s interests.
Reaching a resolution requires compromise and creativity. During the negotiation, both parties should look for ways to bridge the gap between the positions. This might mean that the parties need to expand the items that are being discussed, or involve third parties. Once an acceptable resolution is found, each party should record the agreed-upon terms in writing.
In summary, the negotiation process is a formal means of communication and consensus building used to bring parties together to discuss their differences. It requires careful planning, understanding the interests of all sides, and a good atmosphere from which to negotiate. With good communication, creative problem solving and compromise, the parties can reach a mutually satisfactory resolution.