Haiers Excellent Triple Network Logistics Model
Haier Group is a professional home appliances manufacturing and sales enterprise. Since the establishment of the brand in the 1980s, Haier has been actively exploring and innovating in the global market, providing users with high-quality, comprehensive home appliance solutions and continuous service guarantees in many countries around the world. Its development concept of home appliance industry-oriented has enabled the brand to become the leader of Chinas home appliance industry, and even enjoy the reputation of the global leader in white goods industry. In this article, we will focus on the analysis and discussion of Haiers excellent triple network logistics model.
Haiers excellent triple network logistics model integrates the requirement of customer and market, builds a network system which integrates physical logistic and virtual logistic, and establishes reasonable electronic business system, meanwhile, builds the reasonable mechanism and management rules. All the above are departments and subordinate systems, with customers and the market as the core focus.
Haiers excellent triple network logistics model has three components, namely, virtual logistic network, physical logistic network, and electronic business network. The virtual logistic network covers the internet, mobile terminals, social platforms, EDM, and other channels. That is to say, Haier establishes and updates the customer, product, shopping guide and other information into the virtual network. By relying on these data, Haier can analyze the data to understand the needs of customers, so as to provide better products and services.
In terms of physical logistic network, Haier has built a sound delivery and distribution system.It has set up a number of direct-owned stores, franchising stores and various service outlets, with one-stop supply, delivery and installation services, providing consumers with more convenient and efficient shopping, delivery and installation services.
Haiers e-commerce network covers both the companys official online and online shopping platforms, including Taobao, Jingdong and Tmall. For the internal marketing system and e-commerce operation platform, Haier uses an ERP system to manage the material warehouse and logistics, and also develop its own items management system and integrated sales platform; At the same time, it adopts the cross-regional automated distribution system, aiming at the goal of shortening the delivery time.
The excellent triple network logistics model of Haier integrates the virtual logistics, physical logistics, and e-commerce network. It takes the customers as the core focus, and makes the integrated production, circulation, investment and behavior transparent and efficient through the above network system and platform. All the tri-network optimization modes form the resource combination network system, which supports Haiers global operations, greatly promotes Haiers market development, and helps Haier build a strong market competitiveness.
In conclusion, Haiers excellent triple network logistics model is an innovative combination of traditional physical logistics, modern electronic business and power of the Internet, helping Haier reach the goal of providing one-stop online and offline shopping experience, and thus becoming one of the great global success stories. With the development of information technology and the relentless pursuit of customer satisfaction, it is safe to say that Haiers triple network logistics model serves as a reference for other enterprises in terms of efficiency, cost and customer experience.
