IBM is an American technology and consulting company that has been leading the IT industry for over 100 years. It is one of the most successful multinational corporations in the world, and its products, services and solutions are used by millions around the globe. In China, IBM is striving to drive innovation and build sustainable business through robust partnerships. As part of this mission, IBM China founded the IBM China Channel University (ICCU) in 2011.
The purpose of the ICCU is to provide Chinese channel partners with innovative, comprehensive and effective channel management learning solutions. The university is designed to help grow and nurture the dynamic channel partner community in China and train them with the skills and knowledge to apply new technologies and approaches to develop the competitive edge in the IT industry.
The ICCU offers a variety of courses to meet the needs of the Chinese channel partners, including channel sales training and channel management tools. For example, the basic channel sales training course teaches the key concepts and sales processes for building and managing a successful channel partnership. It covers topics such as customer segmentation, pricing strategies, product positioning, business model optimization and more. It also includes practical exercises that explain how to implement these strategies.
For channel management tools, the ICCU offers comprehensive training on partner business automation systems, partner relationship management systems, partner practice development programs and other partner enablement tools. The goal is to help the partners maximize their efficiency and profitability. The university also offers a range of certifications and certifications of product competency. These certifications ensure that channel partners have the skills, experience and resources to properly support customers and meet their needs.
The university also provides several other programs and services designed to support the Chinese channel partners. It hosts industry gatherings, seminars and workshops to share best practices and foster collaboration among the partners. It also organizes certification examinations that recognize excellence in selected technologies. Additionally, it conducts research to help identify trends in the industry and develop innovative solutions for the channel partners.
With its excellence in learning, the ICCU has become a benchmark in the industry and the go-to place for channel partners in China. It has enabled the partners to realize their full potential and make significant contributions to their customers, their companies and the IT industry. Through continuous learning, innovation and collaboration, the university is a key enabler for the growth of Chinese channel partners in the IT industry.
