Introduction
Raising capital for a project is a very difficult decision with a variety of implications. Capital can be raised by taking on loans, issuing shares, working with private investors, establishing a joint venture, or coming up with innovative ways to spark capital interest such as crowdfunding or crowdsourcing. Although there are many options available to raise capital, there are certain strategies and strategies that should be considered to successfully raise capital and to ensure longevity and scalability of the project.
Understanding your business model
Before investing any money or time in raising capital, it is essential to have a clear and concise understanding of the business model you intend to pursue. Without a proper business model, potential investors may not give a second thought to investing in a project as there is an inherent risk attached to every project, and thus any lack of clarity in a business model is considered a major risk factor. Understanding the target market and how they respond to certain products, services and pricing model is key to successfully launching a project.
Understanding investor risks
It is important to understand the risks associated with raising capital, especially with large investments into a project. Investors may be looking to invest as a form of financing, in which case it is essential to have an understanding of the project’s potential payout and repayment structure. Alternatively investors may be looking for an equity stake in the project, and thus an understanding of the investors future and potential rewards are essential.
Developing financial projections
Having a clear set of financial projections, both short and long term, will help potential investors better understand the scope of the project and the potential returns. It is important to be realistic and conservative with projections to avoid potential investor disinterest if expectations are not realistically set. Having an accurate financial forecast, updated for every potential investor, is an essential part of successfully raising capital.
Building relationships with investors
The most important part of raising capital is the relationship between the entrepreneur and the investors. It is essential to demonstrate a clear understanding of the project and develop a credible business plan. Ultimately the entrepreneur needs to be able to persuade the investors to invest in the project, and likewise the investors must trust the entrepreneur to manage the project and deliver an acceptable return. Establishing a working relationship with potential investors is an essential part of raising capital.
Conclusion
Raising capital for a project is a complex and difficult task, however it is possible with the right approach. Understanding the project and the business model is essential to giving potential investors the knowledge needed to make an informed decision. Developing a proper financial projection is essential to show potential returns and repayment structure to investors. Finally, developing a relationship of trust with potential investors is essential to successfully secure a capital investment for the project.