Beijing SAIC-First AUTOMOBILE Sales Co., Ltd.
Beijing SAIC-First Automobile Sales Co., Ltd. (hereinafter referred to as “Company”), founded in October 2002, is a joint venture by Beijing Automobile Works (ICV, HKEX:000973) and Shanghai Automotive Industry Corporation (SAIC, HKEX: 600104). The company is mainly engaged in the sales of vehicles and after-sales service, having seven stores in Beijing.
As of the end of 2019, the company has sold over 230,000 vehicles, becoming the No.1 sales company for the domestic domestic ICV cars. The company has established an extensive an expansive sales and service network in Beijing and is a leader in after-sales service in the domestic market.
At present, the company is actively taking steps to improve its ability and efficiency in all aspects, establish multi-brand and multi-level structure and create a digital platform focusing on the whole-process customer experience. The company achieved annual sales and delivery of 20,000+ vehicles for 2019, with eight car brands under its jurisdiction, and top 3 market share in each of its brands.
The company has always been dedicated to promoting the healthy and standardized development of the automobile industry. In 2019, the company fully implemented the short-term rental service, especially Expedite and Cheetah, a car sharing service platform. It has more than 1,000 rental and sharing vehicles in Beijing, offering convenient transportation solutions to the public.
The company has always adhered to the “People-oriented” traditional culture, actively advocating and implementing the idea of “integrity first, service first”. In the years of 2018 and 2019, the company was awarded “top ten most influential brands of Beijing Auto Industry” and “top ten most satisfying after-sales service company”. In addition, the company has created many jobs for the society, such as empowering disadvantaged groups, offering economic aid to special groups, and establishing“SAIC-First Social Responsibility Fund”to facilitate CSR activities.
The company has embarked on the journey of digital transformation, setting up digital R&D department, launching virtual showrooms, developing CRM systems, and exploring the application of big-data technology. It has established digital centers in each store with control centers to monitor operations and ensure stable and efficient service.
In the coming years, the company will further develop new models and better meet customer needs with its extensive product offerings. Meanwhile, the company will focus on the construction of the store format, strengthen its core competitive advantage, and consolidate the medium-term competitive advantage by constructing data platform as well as boosting digital transformation and intelligent transformation for sales process, manufacturing and service system. The company will make great efforts to meet the needs of the customers, so that the corporate spirit “care customers and be professional” is deeply rooted in every employee’s heart.
