DATANG Baotou Steel (Group) Co.,LTD(DATANG) is a state-owned subsidiary enterprise with 54 years of steelmaking history. It is located in Baotou City, Inner Mongolia Autonomous Region, China. It has 150,000 employees, has a total assets of RMB 200 million, and covers an area of 11.67 million square meters. Baotou Steel is major in the production of high-end steel products, such as hot rolled strips, ERW steel pipes, seamless pipes, cold rolled strips, and alloy steel. In addition, it is engaged in trading of resources, such as titanium, vanadium, and coal, throughout China.
Since 2009, DATANG has reported remarkable annual sales growth rates. In 2009 and 2010, sales increased by 43.84% and 54.86% respectively. In representing this trend, the companys 2011 sales increased to nearly 104.87 billion yuan. In 2011, sales were two times what they were in 2009. In 2012, the sales of DATANG maintained a growth rate of over 20%, and its sales volume exceeded 120 billion yuan.
With the support of Chinas macroeconomic policy, the company has also been actively developing international business. It has signed strategic cooperation agreements with VAE, Qatar, America, and South Korea. It has established over 50 offices in more than 20 countries around the world. These offices promote trade in steel products and raw materials, including iron ore.
In addition, DATANG has also been actively developing its e-commerce platform. It has developed the DATANG commercial platform, which provides an integrated business platform for partners from all over the world to meet their needs. The company also has a logistics platform, which enables foreign buyers to track product delivery and even suggest cross-border services. Finally, it has a professional technical team, providing comprehensive and comprehensive integrated solutions for customers.
In order to ensure high quality services, DATANG has motivated its staff with remuneration and recognition systems. It has established a fair and transparent remuneration system, which is geared toward rewarding its employees for their outstanding performance. It has also introduced a performance-oriented, collective incentive system to encourage employees to work harder and strive for innovation. Finally, it has a rationalized system of recognition, which rewards employees for meritorious service, exceptional achievement, and outstanding contribution.
As the development continues and expands, DATANG is confident that it will be able to maintain a high level of performance. The company’s efforts will ensure that it can satisfy the long-term needs of its customers and further strengthen its dominant position in the domestic steel market. Furthermore, DATANG is committed to becoming a leading international steel producer and seller in the world.
