Progressive Pricing
In order to maximize its profit, a company may choose to use progressive pricing to set the cost of a product or service. This pricing strategy is based on the idea that a customer’s willingness to pay for a certain product or service increases incrementally with an increase in the customer’s proximity to the product or service.
For example, a movie theater may set its ticket prices higher for last minute customers who wait in line to purchase a ticket. The theater recognizes that these customers are likely more interested in seeing the movie than those customers who have the flexibility to purchase their tickets ahead of time. Therefore, they are willing to pay a premium price tag.
In a retail setting, progressive pricing can be used to price different versions of a product. By offering a customer a basic version at a lower price and a higher quality version at a higher price, businesses can capitalize on customer’s willingness to pay for the higher quality version.
Progressive pricing can also be used to incentivize certain behaviors. For instance, airlines may offer discounts to customers who purchase their tickets far in advance. These discounts may encourage customers to plan ahead and purchase tickets earlier, thus increasing the airline’s revenue.
Finally, businesses may use progressive pricing to create tiers of service. This can be accomplished by offering lower end service such as basic customer service for a lower cost, and higher end service such as VIP access or concierge service for a higher cost. This allows customers to pay for the amount of service they feel they need, while increasing the company’s revenue.
Progressive pricing is a great way for businesses to optimize revenue streams by capitalizing on customer’s willingness to pay for certain products and services. With a little creativity, businesses can use progressive pricing as a powerful tool to maximize profits.