Search results for keyword: storytelling
David Ecke five-star model of brand equity
David Aikman Brand Asset Five-Star Model
David Aikman is a leader in branding, marketing, and strategic planning. His most recognizable work is the David Aikman Brand Asset Five-Star Model, which is designed to help companies identify and leverage their brand assets in order to reach their market......
18/07/2023 
1055 
Oliver
podcast marketing
， on Podcast Marketing
The emergence of podcasting as a viable medium for marketing and brand-building purposes has revolutionized the way companies reach out to their target audiences. Podcasting is one of the greatest tools for connecting with people, engaging them, creating relationships, and m......
PR promotion
Public Relations Promotions
Public relationship promotions have the power to transform the fortunes of companies. They are powerful tools that are not just effective in winning business, but also in helping to build a strong brand. Although it might not seem obvious to the casual observer, public......
AIDA mode
AIDA Model
The AIDA model is an effective marketing tool adapted from an acronym (Attention, Interest, Desire and Action) that applies the dynamics of human behavior to the process of successfully attracting, engaging, and converting customers. It is a well-known tool used by marketers to analyze......
concept marketing
Introduction
Concept marketing is a relatively new and increasingly popular way for companies and organizations to promote their products and services. Concept marketing refers to the promotion of products or services with the help of a concept or story to create a powerful and emotional connecti......
Brand Marketing
Introduction
Brand marketing is the process of constructing, developing, and managing a brand so it connects with its consumers. This involves identifying the needs of customers, researching what other brands offer, and creating a competitive advantage that sets a product or service apart from th......
advertising organization
Advertising
Advertising is one of the most powerful tools a business can use to increase brand awareness, product sales, and revenue. In our modern era, electronic media, especially online advertising, has become a staple for companies looking to get the most out of their marketing efforts. In th......
PR communication
Public relations Communication
Nowadays, public relations communication is playing a more and more important role in the development of modern society. Public relations communication is a way to build relationships between organizations and their publics. It allows organizations to maintain a pos......
opinion leader
Social Media Influencers
Social media influencers are individuals who have built a reputation on social media platforms with a large following. They use their online platform to share news, information, and entertaining content with their followers. Influencers can be thought of as public figures......
Cultural Advertising
What is Cultural Advertising
Cultural advertising is a form of strategic communication that is intended to shape or reinforce cultural values and beliefs. It is used to promote or market products, services and ideas, or to create a stronger connection between a company and its consumers.
It is b......
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