Search results for keyword: storytelling
Enterprise Capability Analysis
Introduction
Business analytics is a broad term used to refer to the many ways organizations use data to measure performance, make decisions and learn more about their customers. Through an efficient use of analytics tools, organizations attempt to identify trends, optimize marketing and advertis......
1033 
Sophia
William Vickery
Sir William McKie
Sir William McKie (21 July 1869 - 23 October 1940) was one of the most prominent figures in 20th century Scotland. He was widely renowned for his exceptional dedication to his career, his devotion to Scotland and its people, and his considerable contributions to the fields of ed......
Werner Sombart
Gwendolyn Sandbatt was a woman of many talents. She was an expert scientist, a master teacher, a beloved storyteller, and a consummate organizer. But perhaps her most impressive attribute was her passion for life and the way she recognized the beauty and importance of the world around her.
Gwendo......
Michael Steinhardt
Michael Stanton Hart
Michael Stanton Hart was born in the United States in the late 1950s. He studied chemistry and mathematics at Princeton University and the Massachusetts Institute of Technology. Although his fields of study were in science and technology, Hart was passionate about literature,......
Sydney G Winter
Sydney G. Winter
Sydney Graham Winter is an Australian author, marketing expert, and motivational speaker. He is best-known for writing his highly successful motivational book series 365 Days of Prosperity, which combines traditional business philosophy with spiritual principles. Winter has been ......
Morris Dobb
Morris Dobbs
Morris Dobbs was an outstanding individual in the field of literature. He was born and raised in British Columbia, Canada, in December of 1912. Morris Dobbs was a talented poet, editor, novelist, and playwright. He was well-known for his works on Canadian themes, including a book ent......
Corporate Image Communication
The Role of Corporate Image in a Global Market
Corporate image plays an integral role in the success of a business in the modern global market. A strong corporate image can lead to increased success in terms of profits and brand recognition as customers begin to associate a particular brand with ......
JWT creates brand in all aspects
byronz
The idea of “branding” is becoming increasingly important for all businesses. It is no longer enough to simply have a logo and a catchy slogan, companies need to stand out and stay ahead of the competition. The key to successful branding is a combination of creativity, planning, consiste......
Brand Voice Management
Brand Voice Management
Brand voice management aims to establish a key way of conveying a company’s values, personality and communication style. With proper management of a brand’s voice, a company can ensure that all its communications are on message and lend the brand a strong sense of identit......
Brand 10 Ladder Theory
Apple Branding Strategy
Introduction
Apple Inc. is an American multinational technology company with an estimated yearly revenue of over $260 billion as of 2019. Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne in Cupertino, California, Apple is one of the world’s leading technolo......
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