Search results for keyword: societal
Charity Marketing
Social Marketing for the Benefit of Society
Since marketing is one of the most popular tools for business, it is a great opportunity for companies to utilize its platform to promote social causes and bring about positive societal changes. Social marketing refers to conscious efforts to promote so......
17/07/2023 
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channel mix
Channel Combinations
As online marketing has become more and more popular, businesses are looking for ways to reach potential customers in new and creative ways. One of the most effective methods is to utilize multiple channels, such as, email, social media, search engine optimization and more. ......
memory test
The Impact of Technology on Our Lives
Technology has had a great impact on our lives. We live in an age where many of the activities that used to take a lot of time and effort can now be done with a mere click of a button. Its almost as if technology has given us a superpower that can allow us to......
Liberalization of trade in services
Service Trade Liberalization
The term “service trade liberalization” refers to the movement away from government intervention in the market for services. In today’s economy, services account for approximately 70 percent of global economic activity, making regulatory liberalization in this area......
BICC theory
Broad Interpretations of Comprehensive Change (BICC)
Broad Interpretations of Comprehensive Change (BICC) is a theory that suggests that changes in the environment and society cause people to change their worldviews and beliefs, leading to changes in the way that people interact with the environm......
involvement theory
The Relationship between Involvement Theory and Consumer Behavior
Introduction
The concept of involvement, in the context of consumer behavior, is derived from psychology and suggests that when a consumer is strongly engaged in an activity or process, they tend to invest more mental and physical......
Green consumer demand
Today, green consumption is gaining rapidly awareness in all countries. Green consumption is the process of purchasing goods and services that meets the need of society, which not only enhance human life, but also minimize the potential negative impact on the environment.
Green consumption is a f......
Arthur Sessel Pigou's Tax Thoughts
Arthur Cecil Pigou (1877-1959) was a British economist who is best known for his work on taxation and welfare economics. He was one of the first to advocate economic intervention as a tool to tackle social and economic issues. His most famous work is his 1920 book, The Economics of Welfare, which ......
financial appropriation
Fiscal Appropriations
Fiscal appropriations are the amount of money that a government puts into certain programs or departments either through discretionary or mandatory spending. This money is typically allocated to help fund programs that are designed to benefit the public in some way, such as ......
specific tax
Taxation as a Tool for societal Inequality
The concept of taxation as a tool for societal inequality has long been a controversial topic. Historically, taxation has been used to redistribute wealth, fund public services, and fund welfare programs. However, in recent years, taxation has been increa......
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