Search results for keyword: persuasive
Business negotiation plan
Business Negotiation Scheme
Negotiation is an essential part of business dealings and can be both rewarding and challenging. While a successful bargain may result in a win-win situation for both parties involved, a rushed or poorly planned negotiation may result in long-term dissatisfaction. To e......
1039 
Geraldine
Re-brand marketing strategy
Brand marketing strategies
Introduction
In today’s competitive world, it is essential for a company to create and sustain a competitive advantage in order to survive and prosper. Companies strive to develop innovative strategies that will enable them to differentiate their products or services ......
Comparative Marketing
Marketing is simply the process by which a business or organization utilizes strategies to identify potential customers and then influences their behavior to buy their product or service. In other words, marketing is a means of connecting with customers and building relationships with them that dr......
AIDA mode
AIDA Model
The AIDA model is an effective marketing tool adapted from an acronym (Attention, Interest, Desire and Action) that applies the dynamics of human behavior to the process of successfully attracting, engaging, and converting customers. It is a well-known tool used by marketers to analyze......
public relations advertisement
Public Relations and Advertising
Public relations and advertising are two of the most powerful tools available to businesses and organizations. Public relations are used to build relationships between businesses and their customers, while advertising is an important component of a company’s mark......
emotional promotion
Gaining profit through emotional marketing
Emotion marketing is a long-term marketing practice with the purpose of influencing human behavior, often through the use of persuasive tactics or subtle manipulations of emotions. It works to ensure customers become loyal to a company’s products and se......
advertising psychological strategy
Advertising Psychology Strategies
Advertising is an important marketing tool used by businesses to promote their products and services. Advertising is used to influence the attitudes and behavior of consumers, by appealing to their core emotions. To ensure that an advertisement is effective, comp......
advertisement making
Online Advertising: The Way to Reach Consumers
Online advertising has become increasingly popular in recent years, and for many reasons. This type of advertising is more affordable than traditional methods, allowing small businesses to get the word out to their target market and potentially gain ......
cross cultural advertising
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Cross-Cultural Advertising
Nowadays, many companies are developing international strategies as more and more businesses are conducted across borders. As a result, there is a need to understand how to effectively advertise to people from different cultures. Cross-cultural advertisement is the pr......
persuasive communication model
The Elaboration Likelihood Model (ELM) of persuasion is a psychological model that categorizes the different ways people can process messages and thus be persuaded by them. This model suggests that there are two main routes to persuasion: the Central Route and the Peripheral Route. Understanding t......
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