Search results for keyword: impression
Brand Image Appeal
The importance of brand image
Brands are more than logos, product names and characters. They can reflect a companys values and character, and even reflect a lifestyle to some extent. Brand image, which is an intangible asset of a brand, is an intuitive, structured image of a brand from customers.......
1066 
Oliver
telephone communication
Telephone Communication
Telephone communication has been an integral part of everyday life since the late 19th century. The invention of the telephone opened up a new way for people to communicate with one another, providing them with a faster, more efficient way to share information. While techn......
lighthouse effect
The lighthouse effect is a phenomenon in which a small group of visible people within a community or organization who have a strong presence is mistakenly perceived as representing a greater number of people than actually exist, or being more representative of the group or organization than they a......
Butler's Types of Relationship Work
Bauer’s Relationship Work Type
The art of relationship work requires a great deal of skill and courage. It is an important part of the field of psychology, particularly in the area of couples, families and groups. Dr. Ernst Bauer is the founder of the social psychology field. He is best known fo......
Innovative Packaging Strategies
Innovation Package Strategy
In the highly competitive and fast-changing marketplace of today, companies must constantly find ways to stay ahead of the competition, and that often means coming up with creative and innovative packaging solutions. Package innovation has proven to be a successful str......
office etiquette
Office Etiquette
Good office etiquette is an important part of working in a professional environment. It’s not just about knowing which fork to use at a business dinner, or remembering to stand when someone enters a room. Good office etiquette is about being aware of the different situations you......
standardized interview
Standardizing the Interview Process
Every business needs to have an effective recruitment process to maximize the chance of hiring the most qualified candidates for their job openings. This starts with advertising the job opening, allowing interested candidates to submit resumes, and then conduc......
broken window effect
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The Broken Windows Theory is a sociological theory that suggests the presence of disorderly and crime-ridden urban environments can have a negative impact on the moral values, behavior, and sense of security of the inhabitants of such areas. This theory began to be widely accepted after it was f......
job magnification
Expanding The Work - The Challenge of All Companies in the Modern Era
In the modern era, the challenge for all companies is to expand their work. This challenge is presented on various fronts, including the need to increase revenue, compete in new markets, develop new products and services, and g......
contrast effect
Contrast Effect
In psychological terms, contrast effect refers to the phenomenon in which a person or group’s impression of something is influenced by comparison with another person or group. For example, an individual may have a more positive impression of another person if they are able to obs......
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