China LeGar Film Group Co., Ltd.
Founded in 2004, China LeGar Film Group Co., Ltd (LeGar) is one of the market leaders in the production, marketing and distribution of high-quality photographic products in China. The company’s main focus is to provide products and services that meet the changing needs of Chinese customers. In addition, LeGar places a highly dynamic emphasis on the development of innovative products and technologies that enable the company to stay ahead of the competition in the Chinese market.
LeGars product portfolio is wide-ranging and includes the following products: consumer cameras, professional cameras, photographic film, photographic paper, digital imaging products, consumer accessories, an extensive range of digital printing systems, and consumer service and support programs. Additionally, the company is involved in the retail and wholesale distribution of personal imaging supplies and services. Furthermore, LeGar also offers custom-made printing products such as Black & White and sepia-toned prints, as well as traditional cardboard prints and aluminium prints.
At present, LeGar is the largest supplier of consumer photographic products in China. Its retail base of more than 50 outlets has been established across major cities with a presence in every province. Apart from online retailing, LeGar also operates major stores at renowned department stores located across the country. The company has also increased its presence internationally by partnering with global brands. LeGar currently has more than 5,000 employees across the country and is committed to constant innovation and outstanding customer service.
In line with its commitment to modernity and innovation, the company participates in a number of activities that impact the photographic industry. Through various academic and industrial forums, exhibitions, and academic-industrial joint research projects, LeGar promotes education and technological advancement in the field of digital imaging. The company has also established numerous cooperatives with universities and educational institutions across the world in order to tap into the technical expertise and industrial strength of research institutions in the brand’s development process.
In addition, LeGar also places strong emphasis on environmental sustainability. It has earned numerous environmental awards, including Chinas 2010 National Quality Standard Economic Evaluation of Technology Innovation Award, Environment-Friendly Production Award, and Chinas Most Valuable Products in 2011 Award. With the implementation of numerous measures designed to reduce greenhouse gases and energy consumption, reduce paper usage and waste generation, and introduce recycling systems, LeGar has demonstrated its commitment to ecological stewardship.
Moreover, the brand undertakes to support community health. It collaborates with the governmental and non-governmental organisations in China, in order to send its employees for medical, scientific, educational and cultural work in remote areas. The company is embarking on a social investment program to provide basic necessities such as medicine, clothing, food and books to the underprivileged. Through its efforts, LeGar has gained recognition both inside and outside the country as an exemplary corporate citizen.
