The Distribution of Video Popularity
Since the introduction of streaming video services, a wide variety of movies, TV shows, and other forms of video entertainment have become more easily accessible than ever before. As more and more people take advantage of this service, there has been an increase in the number of videos being watched and shared. This has led to a broader range of viewers and, subsequently, a greater diversity of opinions and preferences. This has resulted in an interesting phenomenon: the distribution of video popularity.
The distribution of video popularity can be broken down in multiple ways. First, it is possible to look at the total viewership of a video or a channel, which can give an idea of the overall potential for success for a given video. Alternately, it is possible to look at the individual videos within a channel, seeing how much of the total viewership comes from watching certain videos. Lastly, the distribution can be split into demographics such as age, gender, or geographical location. Lets take a closer look at each of these factors and how they may affect the distribution of video popularity.
Total viewership is likely the most commonly recognizable measure of success for a given video. Knowing the total viewership of a video can give an idea of its potential to become popular, since the more viewers there are, the more likely it is that they may share the video with their friends or family. However, it is important to note that this measure may not accurately reflect the actual popularity of a video, as outside factors such as advertising can heavily influence its viewership.
By dissecting viewership into individual videos within a channel, we can begin to see how certain videos may get more views than others, which helps to explain why certain videos can become more popular than others. Similarly, looking at the demographics associated with a video can be useful for understanding the differences in how different types of viewers respond to certain videos. For example, an action movie may get more views from males ages 18-24 than from females ages 25-34.
The distribution of video popularity is an important metric to measure in modern society. As video streaming services continue to become more widespread, understanding the underlying factors that impact a videos potential for success is essential for any marketer or content creator. Using analytics to look at total viewership and further dissecting it into demographic categories can help content creators to better target their audiences and create more successful videos. In addition, understanding the factors that drive viewership can help marketers to more efficiently target ads and other promotional materials.
