British American Tobacco (more commonly referred to as BAT) is one of the oldest and most successful tobacco companies in the world. Founded in 1902, the company has grown to become the second largest publicly listed tobacco company, with a vast range of popular cigarette brands including Pall Mall and Lucky Strike.
BAT is headquartered in London, but is a global leader in the industry, with production, manufacturing and marketing operations across the globe. Over 100 countries are serviced by its renowned brands, while its international network spans four continents. As well as large production and distribution networks, BAT also has an extensive retail presence with over 200,000 retail accounts around the world.
The company is focused on delivering a wide portfolio of quality, affordable products for its customers. It is committed to providing a balanced product portfolio that ranges from free-of-cigarette products to low-tar, to full-flavored cigarettes. BAT is constantly striving to address health concerns associated with its products, by developing products that offer less harm and promote a healthier lifestyle. The company has taken a strong stance against cigarette smoking in young people, and has developed comprehensive measures to prevent the illegal sale of cigarettes to minors.
In addition to producing high-quality tobacco products, BAT is passionate about promoting social responsibility. For example, it has partnered with the World Health Organisation to help improve access to healthcare in impoverished communities around the world. Through its corporate social responsibility initiatives, it works to improve the quality of life of its staff, customers and broader communities. Its commitment to responsible tobacco farming and manufacturing processes has also seen it win a number of sustainability awards.
As a result of its commitment to quality, innovation and responsible business practices, BAT has become one of the most respected and successful tobacco companies in the world. It has been recognised with a number of accolades, including being recognised as one of the best employers in the world, and awarded a Queen’s Award for Enterprise. It’s future is certainly looking bright, despite the ever-changing marketing landscape. The company is evolving by the day and consistently redefining what a tobacco company should represent.
